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Pizza Művek

Case study

Pizza Művek

Description
Year
2024
Services
Identity Design, Website development
Client
Pizza Művek
about the client

Marci, the founder of Pizza Művek, is a longtime friend of ours. We worked together on the brand's logo back in 2023. His idea was to open a pizza place in Budapest with a character of its own and a completely new style of pizza.

That's how Budapest Style pizza was born, drawing inspiration from Detroit-style pan pizza and traditional Hungarian kenyérlángos (flatbread).

About the solution

Beyond the rectangular pizzas with their thick, airy dough and crispy edges, the brand takes its character from Budapest's old factories, working-class culture and industrial heritage. A distinctly Budapest concept that follows its own path rather than the familiar traditions of Italian pizzerias.

These influences also played a key role in the logo design. One of our main inspirations was the iconic lettering above the entrance to the Csepel Works industrial complex. Drawing on its distinctive character, we created a unique, recognisable logo for Pizza Művek.

Round Pizza Művek logo on a hanging sign outside the Budapest pizzeria
Tall stack of yellow pizza boxes carried out of the Pizza Művek shop entrance
Pizza Művek shopfront with the illuminated logo sign above the entrance
Pizza Művek logo variations: horizontal, stacked and round badge versions
Pizza Művek interior with yellow tables, metal stools and a menu board
Hand taking a slice of Budapest Style pizza from a Pizza Művek box
Person holding up a yellow Pizza Művek pizza box at night
White Pizza Művek logo on black next to an open box with a square pizza slice
Paper cup with the Pizza Művek logo being filled at a soda fountain
Yellow Pizza Művek pizza boxes in a bicycle basket
Close-up of stacked yellow pizza boxes with Budapest Style Pizza lettering
Hand holding a square slice of Budapest Style pizza with olives
Open sign and Pizza Művek opening hours on the shop's glass door
Delivery rider on a Csepel bicycle with Pizza Művek boxes in the basket
Large black Pizza Művek wordmark on a cream background
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Credits
Client

Project Management: Márton Tagscherer

DARE

Visual identity: Fanni Zámbó
Web development:
István Zámbó
Interior design:
Franciska Tótszabó
Project management: Réka Dénes
Founder: Márton Tagscherer

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Recognition
Awards & Mentions
Testimonial
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Let's create something amazing together
Contact
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