Dr.Dog approached us, because they were having trouble with their packaging. Despite their ingredients being deluxe, the inadequate labels caused resellers to mistakenly put their products on "lower shelves". So the main reason for the rebrand and redesign was to attract a new customer base and to make sure their high-quality ingredients were represented through high-quality communication.
Upon identifying the successful elements in their existing branding, we meticulously streamlined and revamped the entire label system for their 13 core products. Our team conceptualized and designed bespoke illustrations tailored for both the labels and their online presence, ensuring a cohesive visual identity across web and social media platforms. The color palette in the new design aligns with the aspiration to transform each product into a visually appealing decorative item suitable for prominent display on kitchen counters.
Furthermore, we played an instrumental role in coordinating and overseeing photoshoots to capture compelling visuals. Our comprehensive approach extended to developing an overarching guide for the social media system, encompassing illustrations, photo styles, rhythm, and typography.
Project Management: György Lenkei
Art direction: Kata Baumgartner
Visual identity: Fanni Zámbó
Photography: Fanni Zámbó
Photography: Era Belléncs
Illustration: Fanni Zámbó